Services
Assess where AI pays off, advise on how to get there, and run the transformation.
Explore →Born in the UAE. Built for the GCC.
A UAE-based firm for AI expertise, partner platforms and AI talent, with the local market knowledge that only comes from operating in the Gulf.
Our Story
Born in the UAE. Built for the GCC.
Innov@Scale was founded with a clear conviction: GCC organisations deserve access to world-class AI expertise, proven partner platforms and specialist talent, without the global consulting overhead.
We bring the strategy of a global firm, the agility of a boutique, and the local market knowledge that only comes from operating in the UAE and across the Gulf. Our clients don't just get advice — they get a partner who is invested in their success.
Mission & Vision
What We Stand For
Our Mission
Empower businesses with innovative solutions, expert guidance, and scalable strategies that drive sustainable success in the digital age.
Our Vision
To be a global leader in digital transformation — the partner of choice for enterprises seeking innovative, scalable solutions that unlock new possibilities and shape the future of business.
Our Values
The Values That Guide Us
Innovation
We continuously seek new ideas, technologies, and approaches that create real value for our clients and their customers.
Scalability
Everything we build and recommend is designed to grow with your ambition — from pilot to enterprise-wide deployment.
Collaboration
We work as an extension of your team — transparent, communicative, and fully aligned to your success.
Our Team 
The People Behind Innov@Scale
A senior team that works directly with our clients.
Houssem Jouini
CEO
Sabri Ouni
CTO / AI Lead
Malek Mtimet
CSO / AI Advisor
Khaled NAANAA
COO / Delivery Lead
Certified AI Expert
Join Our Network
We are always looking for strong AI consultants, engineers and specialists to join our network and work with GCC organisations.
See How It Works